Stick Your Labels Campaign

The Stick Your Labels campaign was initially launched in 2010/11 to challenge the stigma of poverty. 

It emerged from a working group set up by the Poverty Alliance, which involved people with direct experience of poverty, who developed a series of statements which the leaders of the five main political parties signed up to.

The aim of the campaign since then has been to highlight the negative impact of attitudes around poverty.

We have launched a short film highlighting the myths about poverty, made with people living on low incomes, and have attempted to keep issues of attitudes in the public eye.

The campaign was re-launched in the Scottish Parliament in May 2015, and the Poverty Alliance will be approaching political parties, public sector organisations, voluntary organisations and even private companies and asking them to sign up to a new series of anti-stigma statements.  These statements include a commitment to laying out plans to tackle poverty, to ending the use of stigmatising language and to developing actions that help address negative attitudes towards people experiencing poverty.

Over the coming months, the Poverty Alliance will be hosting a range of seminars looking at how we change public attitudes to poverty.  We are also developing a range of materials which can be used in schools to educate young people about the realities of poverty and the impact of stigma. 

Whilst it is clear that we need the right policies and sufficient resources to properly address the problem of poverty, we also need to challenge the many popular myths and stereotypes about poverty. This campaign aims to do just that...

In Our Own Words: Challenging the Myths of Poverty

Speaking out about the myths of poverty is something that everyone needs to do. In this short video, community activists involved with the Poverty Alliance, respond to some of the most common myths about poverty. All of the people involved have direct experience of living on low incomes.  

Action to Tackle Stigma

If you want to get involved in the Stick Your Labels Campaign, or if you want someone to come and talk to your group about the issues please contact the Poverty Alliance. Over the coming months we will be producing more materials and keeping you updated on the latest developments, so please check back regularly.  

Poverty and Stigma: The Organisational Challenge!

We need leadership around this issue. Leaders in public life in Scotland must show that they will not accept the stigmatising language used to describe poverty and those who live on low incomes.

So the first action we have taken is to encourage political leaders and Chief Executives of large organisations to sign up to our newly revised anti stigma statements.

Stick Your Labels Iain Duncan Smith

The Poverty Alliance have responded with anger today to Iain Duncan Smith’s announcement that people experiencing poverty should receive their benefits via a pre-paid smart card which can only be used to buy ‘essentials’.
The Secretary of State for Work and Pensions has stated that benefits would be loaded onto this pre-paid card and transactions would be automatically stopped if people tried to pay for anything which wasn’t deemed essential.  
The Poverty Alliance has said that this will increase the stigma attached to experiencing poverty and implies that the reasons for poverty are individual rather than structural.  The Poverty Alliance runs the ‘Stick Your Labels’ campaign which seeks to end the stigma of living in poverty.
Peter Kelly, Director of the Poverty Alliance, said today:
“This is an unwelcome and disgraceful move from the Secretary of State for Work and Pensions.
“This not only increases the stigma of being in receipt of benefits but puts the blame on the individual.
“The causes of poverty are political, there is no need for poverty to exist and if this Government made a real commitment to tackling poverty then millions of people could see their circumstances improve.
“Instead we have seen a punitive regime of ‘welfare reform’ and more and more people being pushed into poverty.
“Moving to a pre-paid smart card will undermine the dignity and rights of people in receipt of benefits.  
“It is because of actions like these that the Stick Your Labels campaign was formed.
“Politicians should know better than to use divisive, stigmatising language when talking about people experiencing poverty.  
“This speech by Iain Duncan Smith has been very unhelpful and we would urge him to seriously re-consider these plans”.
For further information contact Carla McCormack, Policy and Parliamentary Officer, 0141 353 0440


Join our mailing list

Enter your email address below to receive our e-newsletters and regular information updates.


For more information contact:

Peter Kelly


© 2017 The Poverty Alliance • all rights reserved. • Site powered by Zostro